Annie joined Ultra Music in 2017, where she established the European marketing division. Following Ultra Music’s 2021 acquisition by Sony, the Label became Ultra Records, and Annie Birkeland was promoted to head of the UK division, where she signed and developed artists such as Tripolism, among others. She has now branched out and started her management and consultancy called coalesce, with a focus on music and fashion.

Previously, Annie worked in publishing for years across the EU as well as in the US. She worked with the world’s biggest writers and producers, curating songwriting camps in Denmark with Cutfather in 2012, and also headed up the sync division for a Danish publisher. Annie worked with Copenhagen Records / Universal Denmark, started three different festivals, and has been running her management/label setup with partner Stella Santa, called Free Recs, since 2018.