Sofia Live Fest, Kanjian Music



Ruth Koleva




Ruth Koleva, an accomplished musician and esteemed entrepreneur in the music industry, has garnered numerous accolades, including being named Grazia Magazine’s Woman of the Year, Forbes 30 Under 30 honoree, and Best Jazz Vocalist at the JAJ Awards in Japan. With her position as Head of Partnerships at Kanjian, China’s largest independent music company, Ruth is a vital link for international companies and artists seeking growth in the world’s largest micro market.

In 2019, Ruth embarked on a new venture by founding the highly successful Sofia Live Festival in her native Bulgaria. This contemporary three-day event showcases innovation and interdisciplinary arts, attracting over 8,000 visitors during its inaugural edition. Since 2022, Ruth has also been an esteemed board member of the Bulgarian Society for Neighboring Rights – PROPHON, further contributing to the development of the music industry.

As the founder and CEO of the upcoming SoAlive music conference in Sofia, set to launch in 2023, Ruth continues to drive progress and foster collaboration within the music community. Additionally, she is a staunch supporter of the LGBTQ+ community, having performed at the Sofia Pride event in 2013 and actively serving on the advisory board of the LGBTQ+ Single Step Foundation.

Ruth Koleva’s multifaceted achievements and unwavering dedication exemplify her passion for music, entrepreneurship, and social advocacy, making her an influential figure in the industry and beyond.