In the music business since 1996, when he started working as a marketing manager at Dallas Records, where, with a short break, he stayed until 2010.
Since 2012, he has been leading the PR and marketing of LAA, and since 2013, Zagreb’s Culture Factory. He has been a member of Exit’s organization since 2007, director of the Sea Star festival in Umag, and from 2020 to 2023 he was PR director of the entire Exit organization and a member of the Board of Directors.
As a promoter, he has so far realized more than 750 concerts and festivals. He is the founder of the Positive Concert and an associate of numerous other festivals, clubs, regional and international performers over the past twenty years.