Peter’s career in the music industry spans over 35 years, during which time he has worked as a singer, songwriter, music teacher, festival arranger and promoter. He won several awards in the late 90s for promoting shows with upcoming Scandinavian artists. He went on to arrange several Swedish Showcase events at international conferences in cooperation with Export Music Sweden. In the year 2000 he joined VIP-Booking.com – The No. 1 provider of information and tools for the European Live Music Industry – where he still works today as General Manager, servicing major festivals, booking agents, promoters and management companies such as Live Nation, Mad Cool Festival, Sweden Rock Festival, Marshall Arts Ltd, All Things Live, Paleo Festival Nyon and many more.

Peter is also Head of Partnerships at BandPitch – a newly started platform designed to support new talent by intelligently matching artists with agents, managers and bookers.