Behind the Deal: What Labels Look For in New Talent

Moderator: Paulina Parvanov (raspberry soda, LIME, AT)
Speakers: Christof Ellinghaus (City Slang, DE), Ellie Rumbold (Partisan Records, UK/DE), Helena Hraščanec (Intek Music, HR), Stephen Pavlovic (Unpopular, AU)
Venue: Azimut
Date: 12.09.2025.
Time: 14:15 – 15:00
Topic info: What makes an artist stand out to a label today? In an era where metrics, aesthetics, and community matter as much as music, the decision to sign an artist is rarely based on sound alone. This panel dives into the honest conversations behind the scenes from first impressions to long-term potential. What are the red and green flags A&Rs look for? How do labels balance instinct with data? And once the deal is signed, how do they work with the artist to shape a sustainable, authentic career?

Behind the Deal: What Labels Look For in New Talent

Moderator: Paulina Parvanov (raspberry soda, LIME, AT)
Speakers: Christof Ellinghaus (City Slang, DE), Ellie Rumbold (Partisan Records, UK/DE), Helena Hraščanec (Intek Music, HR), Stephen Pavlovic (Unpopular, AU)
Venue: Azimut
Date: 12.09.2025.
Time: 14:15 – 15:00
Topic info: What makes an artist stand out to a label today? In an era where metrics, aesthetics, and community matter as much as music, the decision to sign an artist is rarely based on sound alone. This panel dives into the honest conversations behind the scenes from first impressions to long-term potential. What are the red and green flags A&Rs look for? How do labels balance instinct with data? And once the deal is signed, how do they work with the artist to shape a sustainable, authentic career?