Moderator: Virgo Sillamaa (EMEE, EE)
Speakers: Angela Dorgan (First Music Contact, Music from Ireland, IE), Leifur Björnsson (Iceland Music, IS), Sara Ester Gredelj (freekind., HR), Tanya Stadnyk (Music Export Ukraine, UA)
Venue: Azimut
Date: 13.09.2025.
Time: 14:15 – 15:00
Topic info: International success is a key goal for many artists and music businesses, but how do we truly measure it? Beyond counting gigs and tour miles, what metrics reveal the real impact of music export? This panel dives into the challenges of quantifying success in a complex, fast-evolving industry. We’ll explore financial indicators alongside less tangible outcomes, like artistic growth, new industry connections, audience development, and sustainable business models. Panellists will share insights from different regions on methodologies for tracking export performance and discuss whether universal benchmarks exist or if cultural and economic contexts require tailored approaches.
More Than Miles: Measuring What Matters in Music Export
More Than Miles: Measuring What Matters in Music Export
Moderator: Virgo Sillamaa (EMEE, EE)
Speakers: Angela Dorgan (First Music Contact, Music from Ireland, IE), Leifur Björnsson (Iceland Music, IS), Sara Ester Gredelj (freekind., HR), Tanya Stadnyk (Music Export Ukraine, UA)
Venue: Azimut
Date: 13.09.2025.
Time: 14:15 – 15:00
Topic info: International success is a key goal for many artists and music businesses, but how do we truly measure it? Beyond counting gigs and tour miles, what metrics reveal the real impact of music export? This panel dives into the challenges of quantifying success in a complex, fast-evolving industry. We’ll explore financial indicators alongside less tangible outcomes, like artistic growth, new industry connections, audience development, and sustainable business models. Panellists will share insights from different regions on methodologies for tracking export performance and discuss whether universal benchmarks exist or if cultural and economic contexts require tailored approaches.