Rossi has a long history in music: in 1988, she started working in the Brussels venue Ancienne Belgique (AB), where she could learn all the different skills needed to promote concerts. After 2 years, she started a freelance career as a copywriter, journalist, TV editor, and press officer. In 1990, she was part of the birth of Couleur Café Festival, the first Belgian event that promoted Cosmopolitan African music. The festival grew to be the finest in Brussels, presenting afro, latin, hip hop, reggae, funk, soul, jazz & electronic music from all over the world, combining it with excellent food, art and social causes. She combined different responsibilities and jobs within the festival: press and PR officer, durability manager, art curator and music programmer.

After 32 years, she embarked on a new adventure as a music promoter in AB, her first love and now one of the best venues in Europe. Here she can freewheel through all the musical genres she likes: Afro-pop, hip hop, reggae, funk & soul, global sounds, old & new punk bands and always with a special eye for new and established Belgian talent. She is also a Board member of the legendary venue Vaartkapoen in ‘hellhole’ Molenbeek.