Monica is a driven young professional passionate about the music industry. She is pursuing a master’s degree in music and creative industries at Popakademie Baden-Württemberg, where she explores Germany’s music market, gaining valuable insights from leading industry professionals. With over a year of experience in marketing and social media at the SoAlive Music Conference, Monica has developed a strong understanding of the challenges and opportunities in the Balkan music industry. Her background includes hands-on experience in PR, brand development and partnerships, supported by a bachelor’s degree in communication management from Sofia University. Particularly interested in artist management and the live music sector, she is committed to applying international expertise to support the unique needs of the Balkan region and showcase its culture globally.