Paul Kennedy founded Zeitgeist, a Brand Experience and Communications agency with offices in the UK and France. Zeitgeist manage PR, Cultural Influencer and Content Creator campaigns for music festivals across five continents with shows including Reading & Leeds (UK), Open’er (Poland), Rock In Rio (Brazil), Clockenflap (Hong Kong), Afro Nation (Africa), Flow (Finland), Rock For People (Czechia), Electric Castle (Romania) and Iceland Airwaves. The agency also supports Music and Culture Export Departments to help establish their talent globally through strategic media coverage and ensuring music and live industry attendance at showcase events and festivals. Country partners have included FMX (Faroe Islands), KOCCA (Korea) and Iceland Music.

Zeitgeist also work with consumer brands in the gaming, fashion, food & beverage and culture sectors creating their music strategy and building experiences that connect them with passionate music fans through live experiences and digital content. Clients have included Activision, Eastpak, MEYBA, Dr. Martens, Fred Perry, LADbible and Brewdog.