Željka Rudar is a Zagreb-based music and communication professional with over 20 years of experience in PR, artist development, and digital storytelling. She is the founder of by the way. agency and the curator behind Akustika Session, a live series with over 200 acoustic performances. Previously, she held senior roles at Universal Music Croatia, Sea Star Festival, and Mixmag Adria. A passionate advocate for women in music, Željka is also a podcast lover, F1 fan (Team 44!), tech explorer, and new music hunter — always with a decaf coffee in hand.
